The CBD Hype: Is it Coming to an End?

Written By Megan Tribble
cbd oil

Even with zero THC effects, CBD still managed to deliver a buzz. After a massive boom, sales for supplements with CBD as the primary ingredient declined by 20% in the US this past year (1). This has stirred the industry as businesses wonder where the market is headed. Is popularity dwindling for this functional ingredient or are other factors at play? Let’s consider what could have caused this drop and see where CBD is headed.

Weed Through the Hearsay

To conceive what has likely happened, we should keep the build-up in mind. In 2014, the Obama Administration allowed the cultivation of hemp under research-only pilot programs. The 2018 Farm Bill increased legalization anticipation when it granted the growing and manufacturing of hemp products. With hemp and hemp seed removed from the DEA controlled substance list, opportunities opened up for businesses across the board.

Though demand was high, CBD was completely new to the market. This is important to mention because education was low for consumers as well as for many businesses that were jumping on the trend. CBD quickly became oversaturated. Those who purchased products merely for the hemp hype slowed down as the conversation did. Additionally, many low-quality brands have closed their doors. Business experts classify this as market stabilization. Target consumers for CBD supplements are still faithfully using them because they work.



A Blunt Look at CBD Benefits

Cannabidiol can help reduce a wide range of symptoms and illnesses. Scientists and consumers are regularly experiencing the potential benefits of activating CB1 & CB2 receptors. Let’s take a look at five below:

  1. Pain

Pain relief is the most popular use for CBD. It interacts with the body's endocannabinoid system, which helps regulate pain. By influencing key receptors, especially in the nervous and immune systems, CBD helps reduce inflammation and dampen pain signals (2), which are crucial for pain management. Its analgesic and anti-inflammatory effects offer a natural way to ease discomfort.

  1. Anxiety

Research strongly suggests that CBD has anxiolytic effects by impacting serotonin receptors in the brain (3). Serotonin is a neurotransmitter that plays a key role in mood regulation, and imbalances are often associated with anxiety and depression. CBD's ability to modulate serotonin signaling largely contributes to its potential as an anxiety-relieving agent. One study showed that almost 80% of participants who used cannabidiol to alleviate their anxiety reported lower levels within a month (4).

  1. Anti-seizure

Epidiolex, a CBD-based medication, has been approved by regulatory authorities in several countries, including the U.S. Food and Drug Administration, for the treatment of certain forms of epilepsy, such as Dravet syndrome and Lennox-Gastaut syndrome (5). This approval has brought attention to CBD's potential for different seizure disorders. 

  1. Neuroprotector

Cannabidiol may help shield the nervous system, especially the brain, from damage and degeneration (6). CBD's ability to reduce inflammation, neutralize free radicals, regulate neurotransmitters, and enhance brain-derived neurotrophic factor (BDNF) production are key factors contributing to its neuroprotective effects. 

  1. Sleep Disorders

By interacting with mood-regulating receptors, CBD promotes a sense of calm. It may also influence circadian rhythms, contributing to a more regular sleep-wake cycle. Since CBD’s analgesic properties could help those with pain-related disturbances, studies suggest it may impact the duration and quality of REM sleep. CBD's interaction with serotonin receptors also helps to stabilize mood for a more peaceful rest. One case study showed sleep improvement in 65% of participants (4).

Hash Out the Future

So, is the hype coming to an end? Thankfully, it looks that way. Now CBD can be revered as the functional ingredient it is. With the global cannabidiol market projected to grow at a CAGR of 16.2% from 2023 to 2030 (7), legitimate businesses that understand consumer interest will gain the advantage and thrive. As far as dietary supplements, high-quality capsules, chewable tablets, and gummies are in demand to ease anxiety, assist with sleep, and help manage pain. However, keep your eye on CBD beverages. This space actually rose during the industry dip. 


If you’re looking to add any of these to your product mix, reach out to our team. We have an extensive hemp background and specialize in building superior CBD products for well-respected brands.


Megan Tribble
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