Launch a New Product in Time for the New Year

Introducing a fresh product for the New Year is a marketing no-brainer, specifically in the health and fitness industry. The majority of the population will be making resolutions and actively seeking out products to help them achieve their goals. Recent global events have also shown us how important it is to prioritize our health, so naturally people have become increasingly health conscious. This focus is propelling the wellness industry like never before.

The Right Time To Launch

Timing is a key part of a successful product launch. Businesses need to get ahead of their competitors and make sure they are creating enough buzz prior to drop. Launching  as the calendar year rolls over is one of the best times to get self-improvement products in front of potential customers.

So celebrate and support them by offering something new!

In January people are enthusiastic to improve their health and make positive changes in their lives, so why not be there at the right time to increase sales? 

Products Consumers Want

At the beginning of the year, people are primarily thinking about weight loss and getting in better shape, both physically and mentally. Most are also trying to get through winter without any illnesses. 

Below are some options you might consider when developing capsules, tablets, beverage powders and more for people to create their New Year routine. 

Immunity Boosters

Elderberry

Packed with antioxidants and vitamins, elderberry is known to help prevent and lessen the effects of cold and flu symptoms (1).

Vitamin C

This supplement is essential for humans and when vitamin C is taken in higher doses shortly after cold and flu symptoms develop, recovery is shortened (2).

Zinc

When using the correct amount of this vital mineral, the duration of the common cold is lessened (3). 

Vitamin D

Most people lack vitamin D in the winter months, however, this vitamin greatly impacts our entire immune system and even helps with tuberculosis (4).

Echinacea

For positive effects, echinacea and other herbal remedies have shown to help in the treatment of common viral infections (5).

Probiotics

These important microorganisms work to prevent and reduce the effects of illness by continually strengthening our immune system (6).

Fitness Enhancers

Creatine

Creatine is naturally found in our bodies and is effective in increasing muscle mass, improving strength and aiding in recovery time (7).

Caffeine 

This natural stimulant is loved by athletes since it helps with endurance and overall performance when taken as a pre-workout (8).

Beta-Alanine

To train harder, longer and increase the chances of reaching fitness goals, many consumers turn to this non-essential amino acid (9).

BCAAs

These branch-chained amino acids help with muscle soreness, which allows people to recover more quickly from their workouts (10).

Electrolytes

Our bodies cannot function properly without electrolytes and are also important for an overall boost before, during and after exercise (11).

Protein

To achieve greater gains at the gym and better performance, people turn to protein supplementation as one of their top dietary necessities (12).

Start the Process Today

Ready to begin formulating your next supplement? The New Year countdown is on! 

At Factory6 we pride ourselves on making product development easy for our clients. In as little as 6-8 weeks, your nutraceutical will be ready to sell and ship to eager customers as they ring in 2023. 

Not sure how to get started? Our knowledgeable team here to help simplify the details.

References

1. Elderberry Supplementation Reduces Cold Duration and Symptoms in Air-Travellers: A Randomized, Double-Blind Placebo-Controlled Clinical Trial - PMC (nih.gov)

2. Vitamin C in the Prevention and Treatment of the Common Cold - PMC (nih.gov)

3. Zinc for the common cold - PubMed (nih.gov)

4. Vitamin D and the Immune System - PMC (nih.gov)

5. Echinacea for preventing and treating the common cold - PubMed (nih.gov)

6. Probiotics and immune health - PMC (nih.gov)

7. International Society of Sports Nutrition position stand: creatine supplementation and exercise - PMC (nih.gov)

8. Effects of a Pre-workout Supplement on Lean Mass, Muscular Performance, Subjective Workout Experience and Biomarkers of Safety - PMC (nih.gov)

9. Effects of β-alanine supplementation on exercise performance: a meta-analysis - PMC (nih.gov)

10. Effect of Branched-Chain Amino Acid Supplementation on Recovery Following Acute Eccentric Exercise - PMC (nih.gov)

11. Fluid and electrolyte needs for training, competition, and recovery - PubMed (nih.gov)

12. The effects of protein supplements on muscle mass, strength, and aerobic and anaerobic power in healthy adults: a systematic review - PubMed (nih.gov)